Brand integration is an essential component of our strategic plan for the Mount Sinai Health System. We see defining our brand integration as the process of:
This is a long-term initiative that is dynamic and ongoing — it’s a continual, evolving process.
The implementation process involves the conversion of all branded assets or materials where a logo or name currently exists. The following will take place over a two-year period from 2014 through 2015.
The following provides a quick review of the major rebranding implementations:
Additionally, conversions for branded lab coats, uniforms, stationery, business cards and printed materials will occur upon reorder.
We will continue to expand and refine our brand identity guidelines to ensure a consistent expression of our look, tone and feel. We are moving forward to ensure that all branded materials throughout the system are converted to the Mount Sinai identity, creating ease in finding us and knowing what the Mount Sinai Health System has to offer.
New information is regularly added to the Mount Sinai Brand Center to help employees gain a better understanding of our brand and what we stand for.
Visit the Mount Sinai Brand Center for downloadable logos and templates, FAQs, editorial guidelines, and more.